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Q.   What is Dura-Tech?

A.   Dura-Tech is the process that Pelican Lures uses to put the digital image onto their fishing lures.

Q.   How does Dura-Tech Work?

A.   At Pelican Lures we do not paint the lures. We use a heat transfer process to imbed a digital image onto the nickel plated lure. This gives the lure the toughest durability among fishing lures today. 

This finish makes the lure extremely fade resistant. It's been aged by ultra violet rays for years with very little loss of it's brilliance. When it eventually does fade or loose it's high gloss luster the lure can be places in an oven at 400 degrees C. for about 3 minutes and most of the original finish will return.

The Dura-Tech finish also makes the lure extremely scratch and chip resistant. The finish has been tested by dragging the lure over lakebed rocks for long periods and also many Northern Pikes and Musky bites.

Q. How long does it take for my order to be processed?

A. Orders are currently shipping within 2 weeks after the order is received.  Check our shipping policy


Q. Can you send me a catalog?

A. Sorry, due the number of additions and changes to our product line our web site is our catalog.  Our site is updated regularly so the product you see on-line is more current than any printed catalog.


Q.  Do you have special pricing for large orders like 200 lures?  If the answer is yes, could they be a variety of designs?

A.  If you email us at we can explain how we deal with large orders?


Q. Do you make custom lures?  Can I send you an image to print on my lures?

A.   We do make custom lures?  If you would like custom lures please e-mail us or go to the custom lure page.


Q.  Can you print my company logo on my lures?

A.  We can put your company logo on the lures with written permission from the company and we need a minimum order quantity of 100.  You would need to send us the logo by e-mail and then approve the lure before the order is filled.

Q.  Can you make a lure with the logo of my favorite sports team?

A.  Most sports teams logo’s have a copyright, therefore we cannot do this.

Q. What makes your lures different from one that I might buy at my favorite outfitters store?

A. There are some outfitter stores that sell our product.  However, our lures are in a class by themselves.  These lures are a much higher quality than most of the lures that one would find at the outfitter stores.  They have a metallic finish that make them much brighter as they pass through the water.  The paint is applied with heat making them more durable than any lure we have found on the market.  Even when fishing in creeks or lakes with rocky bottoms these lures do not chip. 


Q. I like the look of your lures.  Do you have any other products manufactured with these materials?

A. Yes, we do.  Please contact us and we will be happy to guide you to other sites that have some of our other products.


Q. Do you have a warranty for this product?

A. We back each and every lure with a completely unconditional 1 YEAR WARRANTY.

Why Pelican Lures?

Q.  Why should I have Pelican Lures in my tackle box?
A.  Pelican Lures has the highest quality, most sought after fishing spoons on the market today.  
Today, specialty spoons are fished from the surface to the bottom.  If there is a fish that feeds on minnows, there is a spoon and a method to catch it.
It's in Webster's Dictionary -- "Spoon-feed" means to coddle or pamper.  A spoon-fed child has every need met, every whim satisfied.  Such a child frequently becomes spoiled to a life of ease.
The same could be said of spoon-fed fish, except the spoiling comes before spoon-feeding instead of after.  Fish get used to easy pickings -- a crippled shad here, an unsuspecting shiner or bluegill there.  Then along comes a flashy, wobbly lure that looks like easy prey, and surprise!  In this case, "spoon-fed" is frequently followed by "pan-fried."
 No question, spoons are among the most widely used of all fishing lures.  This is because they will take many species in a broad range of situations.  They are extremely effective, versatile lures, and they are easy to use.  This is why spoons of some variety are found in the tackle boxes of the vast majority of North America's anglers.
Spoons' attraction stems from their action.  -- pulled through the water or over the surface, these lures rock back and forth like a baitfish with a case of the bends.  Such predators as bass, trout, walleyes, pike, muskies, stripers and myriad other game and panfish (freshwater and saltwater) are aroused by this cripple-simulating look.
This deception has gone on since sometime before 1850, when lure maker Julio T. Buel of New York invented the spoon.  Most likely, Buel severed a silver teaspoon from its handle, attached a hook, tied his new lure to a fishing line and set about catching bass and pike from nearby ponds.
Buel was as good at promotion as he was innovation.  In a few years anglers all over the continent were using spoons and adapting them to specific situations.  The result was the eventual development of a broad family of shapes, sizes, colors, weights and hook configurations.  Truly, modern spoons are like the Smith family which landed at Jamestown, then spread across the country.  There are many offshoots of old Julio's original.
Today, specialty spoons are fished from the surface to the bottom.  They are used in heavy cover and open water.  They are cast or trolled, pumped or fluttered.  If there is a fish that feeds on minnows, Pelican has a spoon and a method to catch it.
Indeed, there are many situations when spoons are more efficient -- hence effective -- than any other lure.  This is why fishermen who don't make spoons part of their normal repertoire should consider doing so.  Stock up on these lures and bone up on their use, then start spoon-feeding fish for more on-water success. 

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